The personal care industry encompasses consumer products like toiletries or products used for personal care and beautification. From something as small as a cotton pad, nail file, lipstick or facial tissue to products like colognes, moisturisers, facial treatments, and other makeup products- all come under the personal care industry. The personal care industry holds some of the biggest profit-earning industries, such as the makeup and beauty industry. In countries like India, the cosmetic industry has a strong growth potential.